What are Business Research Associates Credentials?
Maurie Logan formed Business Research Associates Pty Ltd to fill a market gap, by drawing on the right mix of expertise from people with business management and consulting expertise from people with business management and consulting experience, researches and academia, to fit clients specific market research requirements.
Maurie has been in the marketing and market research profession for over 20 years. During that time, he has worked for both market research consulting and client organisations, managing information and research across both business and consumer markets.
He has held senior roles in market research organisations for a number of years, consulting to a range of clients in a variety of industries, including financial services, automotive, education, manufacturing, energy, markets and telecommunications.
Maurie worked in a range of client roles, including market research, information management, brand and advertising management, and marketing planning and forecasting. He is a full member of the Australian Market and Social Research Society and has qualifications in Commerce, Psychology and Education.